Global player spending in Niantic’s chart-topping Pokémon Go has surpassed $3.6 billion since launching four years ago today. Despite global lockdown, Niantic’s location-based mobile game is on track for another record year.
Despite some modest competition in the location-based mobile sphere from Dragon Quest Walk by Square Enix in Japan — which has grossed $540 million since launching in September 2019 — Pokémon Go far outshines similar titles.
Pokémon Go is most popular in the US, where it has grossed nearly $1.3 billion from 18.2% of the game’s 577 million global downloads.
Android users account for the majority of Pokémon Go’s lifetime revenue, with 53.6% coming from Google Play and 46.4% from the App Store. However, accounting for 21.7% of global downloads, Apple users continue to be the biggest spenders per install.
As the COVID-19 pandemic worsened earlier this year, Niantic was among the first location-based mobile developers to alter game mechanics to facilitate indoor play.
The strategy paid off, with Pokémon Go maintaining its pace despite the global lockdown, grossing $445 million for the first six months of 2020, and putting it on track to match record revenues of $905 million in 2019.
“As many parts of the world come out of lockdown, Pokémon GO could see a surge in revenue, as it already has done in May and June,” said Sensor Tower mobile insights strategist Craig Chapple. “Far from being a fad, this blockbuster continues to build on its tremendous success.”
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