Games Strategy

The definition of a games strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives. A Games Strategy is management’s game plan for strengthening the performance of the game studio. It states how the game company should be conducted to achieve the desired goals in terms of DAU, MAU, Retention, Revenues and Portfolio of Games.

The major parts of a games strategy plan include the following:
  • Mission, vision, and aspirations.
  • Core values.
  • Strengths, weaknesses, opportunities, and threats.
  • Objectives, strategies, and operational tactics.
  • Measurements and funding streams.

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