Can’t-Miss Sessions for Game Developers at Mobile Growth Summit MGS GVC 1.0

Like many other conferences, the Mobile Growth Summit is going virtual—rolling several of its global events into MGS GVC 1.0. Boasting mobile experts from across the globe as speakers, the MGS team is stressing gamification features to keep attendees engaged and make sure they get the most out of the conference.

The team is also giving back, sharing proceeds with any ticket using the promo code MRACLE2020 with the charity of the same name that helps provide PPE to frontline workers. 

So what can game developers and marketers take away from this conference? Here are three sessions you can’t miss: 

  1. Are you burning money on your UA efforts? Do your users install your game, play once, and never return? Find out how putting effort into user retention can help boost ROAS.

PANEL: Reducing High UA Costs Through Retention — How can you fight rising UA costs and increase your revenue? The key lies in retention. In this panel, hear how to build engagement and loyalty that will keep users with you instead of going after the latest hot promotion out there.

  • Kaspar Tiri, Co-Founder, Wolf3D
  • Ronnie Tan, Managing Director, gumi Asia
  • David Fernandez Remesal, Head of Candy Crush Friends Saga, King
  • Deepika Rudra Murthy, Lead Product Manager – Pricing, Marketplace, Gojek
  1. The impact of COVID-19 on the app business has been scattershot. Mobile games have been among the big winners, but indie game studios have many challenges.

Indie Survival Tactics During COVID-19 — COVID-19 has had an unprecedented impact on businesses. Digital advertising CPMs have declined but daily active users and session times are at an all-time high for mobile gaming. How has this trickled down to us small/medium indie studios and how should we grow in this new environment?

  • CK Wang, CEO, Kooapps
  1. Blockchain is nearly synonymous with cryptocurrency but it also has the potential to completely change mobile gaming. 

Using Blockchain, Partners & IP to Create Memorable Experiences — Blockchain technology enables gamers, for the first time, to truly own their digital content and creations, and there’s no place this is more suited to than in games. Animoca Brands has been investing heavily in this space for the last two years, licensing brands like Formula One and MotoGP, to create fan experiences that combine gaming, collecting, and blockchain. In this session, learn how you can leverage blockchain, partners, and IP to create memorable experiences yourself.

  • Robby Yung, CEO, Animoca Brands

 Learn more about MGS GVC 1.0 https://www.mobilegrowthassociation.com/events/virtual

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